Persuasive Business Writing
4 clock hours
C-4556
 

"Amazing! You have opened the window to successful, persuasive business writing.  I thoroughly enjoyed the class. The participant interaction and problem-solving, along with actual letters and critique definitely expanded my understanding of being able to communicate persuasively.  Thanks for the wake up! I will highly recommend this class."
-Winston Johnson, Prudential Northwest Realty, Kent

"'Persuasive Business Writing' was wonderful.  Dr. Kevin knew how to keep the class awake and involved.  I will recommend this class to other agents in my office, and certainly plan on putting what I've learned today into practice." 
-Elizabeth Chadwick, RE/MAX Realty South

"Kevin was great once again.  Now I will be more aware of what I write and what it should express to capture the reader." 
-Lezley Gordon, RE/MAX Performance Plus

Are you satisfied with your ability to write persuasively?  Are you ready to learn how to dramatically improve the template letters provided with real estate software? Would you like to differentiate your client letters from the marketing materials sold at real estate guru seminars?  Are you ready to leapfrog past your competitors and embrace the new "Do-Not-Call" world of today's consumer? Whether communicating to your clients, or to other Realtors, by letter or email, more powerful, polished persuasive business writing is just four clock hours away.

In this class you will learn:

1) The four major types of business writing, with an emphasis on strategies of persuasion.

2) The art of grabbing and maintaining your reader’s attention with powerful openings and closings.

3) Ideas for analyzing your reader’s needs.

4) A methodology for outlining, drafting, revising, and proofreading.

5) Additional tips for effective writing

"Coming into this class today, I was unsure if it was going to be beneficial, because I am an assistant of an agent, however, the skills and guidelines that you provided, will definitely help improve my emails and cover sheets."
-Lindsay Snope, Smart Homes, Inc.

"Dr. Boileau, your style of teaching was effective and created a unique learning environment which I will remember for a long time. Not having a "template" letter is perhaps not such a bad thing as it will motivate me to spend more time with pen, paper, and thoughts." -Lisa Viereck, Windermere Kirkland

"(After taking this class) I will change the style of my writing in almost every way."
-Jeanne Shockley, Windermere Fauntleroy

"This class was extremely informative and most valuable."
-Jillian Roberts, Windermere Fauntleroy

"The succinct manner in which the class was presented was outstanding in that it provided material in such a way that time was doubled in value."
-Evangeline Anderson, Windermere Mercer Island