Generation X is widely defined as those born between 1961 and 1981. Current research
from the National Association of Homebuilders indicates that 37 percent of Generation X
intends to buy homes in the next two years, compared to just 13 percent of baby boomers
and 6 percent of seniors. Many opportunities exist for real estate agents and Realtors who
would like to target Gen X. In this class we will understand how to better serve the needs
of this new generation of home buyers AND home sellers. 
True or False?
-
Slacker Gen
Xers live with their parents longer and therefore are
not
buying homes at the same age as their boomer parents.
-
Cynical Gen Xers can’t be influenced much
by traditional real estate
marketing efforts.
-
The major motivating factor for Gen X
homebuyers is building wealth
with home equity.
-
Pragmatic, disbelieving Gen Xers value detailed, written marketing
communications.
Are you sure?
Find out in this class designed to help dispel lingering stereotypes and myths about Generation X.
"Dude, you totally sucked. JUST KIDDING. Very informative and the time went fast."
Jimmy Pliego, John L. Scott Mercer Island
"Enlightening and thought provoking. I enjoy thinking outside the box and this class gave me some
good ideas for how to adjust my marketing."
Patti Mueller, Windermere NE Kirkland
"Eye opening, entertaining, and enlightening. Sometimes a bit frightening. I would recommend this
class for anyone over age 40."
"I was excited to learn and glean from this class a clear understanding of this awesome generation and
how I can fit in with their business needs. This class was great."
Kathryn Mycon, Winderemere NE Kirkland
"My experience in this class: Emotions! Mad, glad, sad...to...it's all okay! I get it! Thanks; Great class."
Joan Whittaker, Winderemere NE Kirkland
"This class was refreshing, stimulating, and enjoyable. I would recommend the class to fellow agents."
Jerry Mooberry, Windermere NE Kirkland
"Today: Mind-exploding. Irreverence may pay!"
"My experience in class was eye-opening and mind-expanding. I not only learned more about Gen X,
I learned more about myself! From, your baby boomer, Brigitte."
Brigitte Pascutoi, John L Scott Bellevue
"The group case scenarios inspired me to think about Gen X as a group."
Kim Bearse, Windermere Shoreline
"I hope to take advantage of so many great suggestions. Everyone was so helpful and enthusiastic.
I learned a lot about Generation X."
Loraine Behling-Krainess, John L. Scott, Bellevue
"Today's Generation X class was very informative and interactive. I also learned a little about myself
today."
Andy Ball, Windermere Alderwood
Although Fried Society is no longer published, here is one of my favorites. Clicking on the image
will take you to Chris Kelly's website so you can find the even funnier comic strip called
"Preparation X."
