According to the National Association of Realtors®, 74 percent of consumers start their real estate search online. The market for connecting online real estate consumers with real estate agents has grown rapidly over the past several years. There are dozens of online lead services in real estate. Brokers and agents are still sorting out what’s what and which work best for their budget and needs. In this course, we examine the nuts and bolts of four major lead generation systems, and discuss emerging lead gen options like Search Engine Optimization, Google Adwords, and online communities, each with different pricing models, marketing programs and technologies available to help agents track and convert leads.

End-of-course evaluations

"Enjoyed the class. Very engaging, pretty fast paced and thought-provoking."

"Class was interesting and informative. I knew nothing about web-based lead companies and how they worked so I learned a ton."

"Very comprehensive-great material. Learned about things I can put into immediate use. Much food for thought in future marketing and allocation planning."

"This class provided me with a useful basis for comparing the lead gen big boys. Now teach me about how to independently generate internet leads!"

"Great class. I would recommend it to all agents."

"Class was interesting and informative. Good content. I have a better understanding of lead gen process and companies."

"The most valuable part of class was learning about organic search engine optimization."

"A stimulating topic. The bigger question seems to be, is 3rd party lead gen needed and what are our client ethical obligations? Liked the class!"
Joseph Lee, Coldwell Banker Bain

"I was impressed (blown away) by my peers in this class. There was so much experience and input available that the class could have been twice as long. I will likely take this class again."
Jerry Hollerbach, RE/MAX Eastside

"Well organized with lots of student interaction."